Would you like an extra $116,000 for your property?

According to the National Association of Realtors (NAR), 93% of home buyers in 2019 searched for properties online, typically using a mobile device1.  Property photos are the first thing buyers will look for in their digital search2, yet I routinely still come across listings that have poorly taken or even non-existent photos. Here are some statistics that may surprise you:

  • Homes photographed by a professional get 61% more online views and 139% more clicks than properties with regular pictures.3 
  • Homes with high quality photography sell 32 percent faster.4
  • Homes with more photos sell faster, too. A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.5

According to The Wall Street Journal, at the closing table, listings with professional photos gain anywhere between $934 and $116,076, as measured by the difference between asking and final price over listings using photos from point-and-click cameras.6 

Given that photos are the first thing potential home buyers are going to judge your house on, the price of hiring a professional photographer is more than offset by the extra money at the sale. Photography only costs a few hundred dollars and it can mean tens of thousands of extra dollars in the seller’s pocket.

So what makes professional pictures so much better?

6 ways that professional pictures are better:

1) Light control

Have you ever noticed that when you take a picture indoors, the inside looks dark and the outside looks blown out? The reason is that the camera is not as adaptive as our eyes. It has one specific light exposure. Open the exposure to brighten the room and the outside gets blown out. Close it and you can see outside, but the inside will look very dark. Professional photographers take several pictures with different apertures and later use software to combine all of them. This makes both the outside and the inside look crisp, bright and clean.

2) Room Size

With regular photos, the lenses aren’t wide enough to capture the entire room, making the room appear smaller because you are only capturing a small part of the room. Professionals use a wide angle lens allowing them to capture more of the room, making it look a lot larger. The result is rooms that look spacious and inviting. Some amateurs try wide angle lens, but without software, the pictures look distorted making it look even worse.

3) Shadows 

Without proper lighting equipment, the room will have unwanted shadows or weird light spots. Professionals use separate lighting equipment when necessary to ensure the light is balanced.

4) Beauty

There are several rules in photography that must be followed for the pictures to have the greatest aesthetic appeal. Professionals are trained to see these proportions and understand how different elements have to be distributed. Art direction is essential to position your property as better than the competition.

5) Standing out 

Professional editing software allows you to enhance the colors in a picture. The reds are redder, blues are bluer and greens are greener. This really makes the pictures stand out dramatically next to regular photos increasing even more the likelihood a buyer will click on it.

6) Staging 

People don’t have much of an imagination. When a room is empty, they can’t really see what could be done. However, furnishing a place can get very expensive. One way around that is digital furnishing. The furniture is inserted digitally. This allows buyers to see what it can look like.

Professional pictures are one of many different components to getting your home sold faster and for more money. But, they are by far one of the most important and least expensive things you can do. As the saying goes, “a picture is worth a thousand words.” In this case, it’s worth thousands of dollars in your pocket!

Sources: 

https://www.nar.realtor/research-and-statistics/research-reports/real-estate-in-a-digital-age

2 Ibid

3 Latter & Blum Research

4 https://www.prnewswire.com/news-releases/professional-real-estate-photography-sells-homes-32-faster-273534171.html

5 https://www.prnewswire.com/news-releases/professional-real-estate-photography-sells-homes-32-faster-273534171.html

6 http://blogs.wsj.com/developments/2010/10/04/in-real-estate-a-picture-is-worth-1000-or-more/

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