Roberto U. Balcker

Broker Associate

Hi, My name is Roberto Uhl Balcker. Allow me to tell you a little about myself.

I have always worked in sales. Back in college I sold high-end knives door to door. It was a great experience in sales. Learning what people liked and how to get the foot in the door. When my father had an insurance company in Brazil I was in insurance sales. This was a very different kind of sale because it involved a much longer relationship cycle. After moving back to the US, I had a business in which we bought defaulted mortgage packages. These were homeowners that were under water and unable to make their payments. We would buy their mortgage and renegotiate the terms to help the borrowers. Eventually, the market recovered. That's when I decided to start in real estate. There weren't enough mortgage packages for sale at a discount. Since then, I have always sought to improve on the business. Find out ways to provide a better service. I do this by reading books, coaching, joining high performance teams and through trial and error.

People think that real estate is an easy business because the margins are so high. What they don't stop to think is that it is a low barrier to entry industry. That means there is a lot of competition. It also means that there are a lot people in the industry that don’t provide the best service. It makes it hard to differentiate yourself. Additionally, by not having a "boss" you must develop not only the skills, but also the discipline. You must do what you don't feel like doing on a regular basis.

My company Prime Den is within the fastest growing brokerage in the country, eXp Realty. It is a cloud-based, agent owned, technology-based company. Prime Den specializes in helping homeowners sell their homes. I am proud of the fact that we sell homes for more than other agents. On average we sell for 104% of the asking price. The average agent in my market is only able to get 93%. My homes get from 2 to 12 offers and have sold as much 13.38% above asking. Our average days to sell is also lower than agents we compete with. We sell faster and for more money.

My team specializes in getting buyers their dream home. Over time we have developed a process. This step by step process makes the experience smooth. It insures the buyer gets into their absolute favorite home.

We have also developed a very strategic investment approach. It gets our investors a much higher return, safely and without headaches.

Prime Den is within the fastest growing brokerage in the country, eXp Realty. It is a cloud-based, agent owned, technology-centric company. It recently got upgraded into the NASDAQ exchange and currently has a market cap of over $1 billion.

I grew up in Brazil attending an American school. I was always very outgoing and curious. Doing a very wide variety of activities. Martial Arts, sailing, dancing, basketball and soccer were some of my activities, to name a few. One of the things I enjoyed was camping. I did some survival courses. They were challenging and fun.

I look forward to helping you with your real estate needs.


eXp Realty office: (305) 600-5141

Cell: (305) 606-1193