The Best Realtors Use Marketing That Makes A Difference.
- Professional photography has been proven to sell homes for a lot more money.
Most real estate searches start online. . A good local real estate agent knows that.
Pictures make a BIG difference
They can get the property 61% more online views, 139% more clicks and Sell 32 percent faster.
A Wall Street Journal research showed that gain anywhere between $934 and $116,076.
Video is extremely powerful in marketing.
- Matterport 3D.
This technology allows for interested buyers to walk through the property digitally. They can do it on their computer, mobile or if they have 3D goggles they can actually visit it in the digital world.
Considering the constraints created by the Corona Covid Virus, many times buyers are very cautious about going to visit a home. Giving them a chance to visit it virtually can be a powerful way to promote properties today
- Virtual showings
Another way to show to buyers that are abroad or unable to see it in person for any reason is for the agent to walk through the home with their camera while sharing that walkthrough with the buyers through technologies like Zoom, Google Hangout, Skype, Facetime and Whatsapp...
- Newspaper Ads.
- Online Marketing.
- Call Capture systems.
- Marketing abroad in other countries.
- Direct Mail.
- Circle Prospecting/Phone
- Door Knocking
- Having a pulse on the market. An experienced agent is better at determining what a home will sell for and market direction.
- Legal knowledge. Even though your agent is not an attorney and cannot give you legal advice, them being familiar with potential legal pitfalls and liabilities is something that comes through the experience of having lived through many contracts negotiations and fallout.
- Specific market knowledge. If you live in Brickell, South Beach, Key Biscayne or Coral Gable or any neighborhood, there are some very specific characteristics to that area that attract or repel buyers. There are also some issues with the city that an agent with experience in that area can navigate and deal with better.
- One example is that certain areas have many homes that are older and were remodeled out of code prior to the current owner owning it. Now certain cities are requiring to inspect properties before the new owner takes posession to ensure the code is up to date. There are many strategies to deal with this situation, but an inexperienced agent can bring a ton of liability to the owner. Imagine after the property being under contract, the city imposes a $40,000 fine on unpermitted work? where the owner is either forced to tear down part of the property bringing the value even further down. At that point there is no way out of the contract and the owner can lose A LOT OF MONEY.
- The South Florida Area is a unique and diverse area. Each community has its own character. Each neighborhood appeals to a different buyer. To obtain the highest possible sales price for your home, the marketing must reach the right buyers with the right message. We have the network and experience to do this.
- Getting the home ready to sell. There are many things that a seller can invest money on prior to putting a home on the market that are worth the investment. There are also many things that are basically a waste of money. Should you paint? Remodel the kitchen? Move all the junk into Storage? Redo the Driveway? replace the roof? etc... An experienced agent, with good marketing skills, sales in that area, can be a very valuable resource to help you maximize your sales price without losing money. Would it be worth spending $80k remodeling for 10 months to sell the home for $100K more? It will depend on your situation. But very frequently sellers will remodel without consulting with the best agent and will burn money without knowing it. Spending thousands of dollars without affecting the sales price of the home very much.
- Showing the home. The first goal of an agent's marketing is to get buyers into your home. Any obstacle to showing may get in the way of finding the buyer that is willing to pay more than anyone else. In some instances showing might be hampered, either because of the seller's situation or because there are tenants. In that case, the agent has to have solutions like 3D Matterport, video and systems.
- After under contract a lot of the work starts. Once you are able to negotiate an attractive contract, then there has to be orchestration for that contract to be executed. Some of the moving parts include appraisals, inspections, lenders, escrow agents, title companies, buyers and seller's attorneys, etc... Very frequently one of these moving parts does not communicate with others and deadlines are blown or objectives are not met causing the contract to fall through or the seller losing a lot of money. It is one of the agent's job to orchstrate all the moving parts to make sure the closing happens as negotiated in the contract.