According to the NAR (National Association of Realtors) in 2016 95% of home buyers searched online, in 2004 it was 80%, in 2010 89%. When searching online, the first thing buyers will see are the pictures.
The study by Latter & Blum Research states that homes photographed by a professional get 61% more online views and 139% more clicks than properties with regular pictures.
The Wallstreet Journal says that at the closing table, listings with professional photos gain anywhere between $934 and $116,076 as measured by the difference between asking and final price over listings using photos from point-and-click cameras. (http://blogs.wsj.com/developments/2010/10/04/in-real-estate-a-picture-is-worth-1000-or-more/)
Photos are the first thing potential home buyers are going to judge your house on. The price of hiring a professional photographer is more than offset by the extra money at the sale. Photography only costs a few hundred dollars and it can mean tens of thousands of extra dollars in the seller’s pocket.
So what makes professional pictures so much better?
1) Light control. Have you ever noticed that when take a picture indoors the inside looks dark and the outside looks blown out. The reason is that the camera is not as adaptive as our eyes. It has one specific light exposure. Open the exposure to brighten the room and the outside gets blown out. Close it and you can see outside, but the inside will look very dark. Professional photographers take several pictures with different apertures and later use software to combine all of them. This makes both the outside and the inside look crisp, bright and clean.
2) Room Size. With regular photos the lenses aren’t wide enough to capture the entire room, making the room appear smaller because you are only capturing a small part of the room. Professionals use a wide angle lens allowing them to capture more of the room, making it look a lot larger. The result is rooms that look spacious and inviting. Some amateur try wide angle lens, but without software, the pictures look distorted making it look even worse.
3) Shadows. When the camera is capturing the image there are dark parts of the room. Without proper lighting equipment the room will have unwanted shadows or weird light spots. Professionals use separate lighting equipment when necessary to ensure the light is balanced.
4) Beauty. There are several rules in photography that must be followed for the pictures to have the greatest aesthetic appeal. Professionals are not only trained to understand how different elements have to be distributed, they also develop natural talent to see these proportions. Art direction is essential to position your property as better than the competition.
5) Standing out. Professional editing software allows you to enhance the colors in a picture. The reds are redder, blues are bluer and greens are greener. This really makes the pictures stand out dramatically next to regular photos increasing even more the likelihood a buyer will click on it.
6) Staging. People don’t have much of an imagination. When a room is empty, they can’t really see what could be done. However, furnishing a place can get very expensive. One way around that is digital furnishing. The furniture is inserted digitally. This allows buyers to see what it can look like.
Professional pictures are one of many different components to getting your home sold faster and for more money. But, they are by far one of the most important and least expensive things you can do. “A picture is worth a thousand words.” in this case it’s worth thousands of dollars in your pocket!
Here is a funny link about bad pictures: https://www.buzzfeed.com/rachelwmiller/these-photos-show-just-how-much-real-estate-photography-matt